Hightouch

Introduction

Hightouch is a service that helps businesses move their customer data from their central data storage (like a data warehouse) into the everyday tools their sales, marketing, and support teams use.

This allows companies to make practical use of their collected data to better understand and interact with their customers, without needing complex engineering work to connect each individual application.

High touch 101 Playlist

Sandbox

Maxis Dev sandbox at: https://app.hightouch.com/maxis-dev/

Observations

Videos skip how events data is sent directly into Hightouch, even though Jetstar tracks into us-east-1.hightouch-events.com/v1/batch

The payload looks like:

{
    "writeKey": "dd54a97cc3930aab7ad7831c8ea43099b97447336e339097eb04a926c3db4cca",
    "batch": [
        {
            "timestamp": "2025-06-12T03:40:12.843Z",
            "integrations": {},
            "anonymousId": "e1b37e1a-9529-4866-bf7d-1e6d55b389cc",
            "event": "CLEAR_CART",
            "type": "track",
            "properties": {
                "channel": "Desktop",
                "type": "CLEAR_CART",
                "page": "select-flights",
                "language": "EN",
                "currency": "AUD",
                "pos": "en-au",
                "session_data": {
                    "pageFlow": "SB"
                }
            },
            "context": {
                "page": {
                    "path": "/au/en/booking/select-flights",
                    "referrer": "https://www.jetstar.com/",
                    "search": "",
                    "title": "Jetstar Flight Booking - Flight Select",
                    "url": "https://booking.jetstar.com/au/en/booking/select-flights"
                },
                "sessionId": 1749699566441,
                "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.5 Safari/605.1.15",
                "locale": "en-AU",
                "library": {
                    "name": "events-sdk-js",
                    "version": "npm-1.3.2"
                },
                "timezone": "Australia/Melbourne"
            },
            "messageId": "15a6075e29d9e6e769e69975974cfef1",
            "writeKey": "dd54a97cc3930aab7ad7831c8ea43099b97447336e339097eb04a926c3db4cca",
            "userId": null
        },
        {
            "timestamp": "2025-06-12T03:40:12.849Z",
            "integrations": {},
            "anonymousId": "e1b37e1a-9529-4866-bf7d-1e6d55b389cc",
            "event": "SEARCH",
            "type": "track",
            "properties": {
                "channel": "Desktop",
                "page": "select-flights",
                "language": "EN",
                "currency": "AUD",
                "pos": "en-au",
                "origin": "MEL",
                "destination": "BQB",
                "product_name": "MEL-BQB",
                "product_type": "FLIGHT",
                "departure_date": "2025-10-07",
                "return_date": "2025-18-07",
                "adults": 1,
                "children": 0,
                "infants": 0,
                "flight_type": "RT",
                "fare_class": "Domestic",
                "f_class": "Domestic"
            },
            "context": {
                "page": {
                    "path": "/au/en/booking/select-flights",
                    "referrer": "https://www.jetstar.com/",
                    "search": "",
                    "title": "Jetstar Flight Booking - Flight Select",
                    "url": "https://booking.jetstar.com/au/en/booking/select-flights"
                },
                "sessionId": 1749699566441,
                "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.5 Safari/605.1.15",
                "locale": "en-AU",
                "library": {
                    "name": "events-sdk-js",
                    "version": "npm-1.3.2"
                },
                "timezone": "Australia/Melbourne"
            },
            "messageId": "e3c1989e457af3b3192973bb97322e22",
            "writeKey": "dd54a97cc3930aab7ad7831c8ea43099b97447336e339097eb04a926c3db4cca",
            "userId": null
        },
        {
            "timestamp": "2025-06-12T03:40:12.853Z",
            "integrations": {},
            "anonymousId": "e1b37e1a-9529-4866-bf7d-1e6d55b389cc",
            "type": "page",
            "properties": {
                "path": "/au/en/booking/select-flights",
                "referrer": "https://www.jetstar.com/",
                "search": "",
                "title": "Jetstar Flight Booking - Flight Select",
                "url": "https://booking.jetstar.com/au/en/booking/select-flights",
                "channel": "Desktop",
                "page": "select-flights",
                "currency": "AUD",
                "pos": "en-au",
                "session_data": {
                    "pageFlow": "SB",
                    "flightSearchDestinationType": "Domestic",
                    "flightSearchDaysTripDuration": 0,
                    "flightSearchCjFaresAvailable": "Yes",
                    "flightSearchDaysToDeparture": 27
                },
                "name": "VIEW"
            },
            "name": "VIEW",
            "context": {
                "page": {
                    "path": "/au/en/booking/select-flights",
                    "referrer": "https://www.jetstar.com/",
                    "search": "",
                    "title": "Jetstar Flight Booking - Flight Select",
                    "url": "https://booking.jetstar.com/au/en/booking/select-flights"
                },
                "sessionId": 1749699566441,
                "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/18.5 Safari/605.1.15",
                "locale": "en-AU",
                "library": {
                    "name": "events-sdk-js",
                    "version": "npm-1.3.2"
                },
                "timezone": "Australia/Melbourne"
            },
            "messageId": "66270078e5d9c94b204ed7ed25ccf430",
            "writeKey": "dd54a97cc3930aab7ad7831c8ea43099b97447336e339097eb04a926c3db4cca",
            "userId": null
        }
    ],
    "sentAt": "2025-06-12T03:40:13.858Z"
}